The Facebook owned photo-sharing social media platform Instagram is predicted to more than triple its advertising revenue in the next two years, according to researchers and speculators at eMarketer. This should see it overtake other market giants such as Google's mobile display, jumping from $595 million in sales this year to a projected $2.81 billion in 2017.

The leap is due to Facebook's plans to introduce new ad products and open up its advertising network, which has been limited to a handful of select marketers since Michael Kors debuted the first Instagram ad in November 2013. This move will see Instagram's contribution rise, to make up as much as 10 percent of Facebook's global ad revenue. But will this affect users experience and enjoyment of the site?