Luxury Italian fashion house Fendi hosted an exclusive event at New York's South Street Seaport district to mark the launch of its new digital platform F is For.... Created in partnership with online music specialists Boiler Room, the project is designed for the social media generation, think Kendall Jenner, Bella Hadid and Delfina Delettrez.

F is For... was designed to focus on five different millennial lifestyle categories: freaks, fulgore, faces, freedom and fearless. Key to the initiative is authenticity whereby all images are unrehearsed and unfiltered, on top of being exclusively shot on the Apple iPhone 7.

Step inside the celebrity-filled party now...

Fendi's F is for... event

Fendi's F is for... event

Fendi's F is for... event

Fendi's F is for... event

Fendi's F is for... event

Fendi's F is for... event

Fendi's F is for... event

For more information, visit fisfor.fendi.com. As well, take a look at Fendi's Fall/Winter '17 men's collection.