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Gucci just introduced a new online destination that focuses on sustainability

Gucci just introduced a new online destination that focuses on sustainability

Welcome to Gucci Equilibrium

Text: Meeran Mekkaoui


Image: Gucci

Happy World Environment Day! To celebrate, Gucci has launched a new digital platform to connect people and the planet...

Earlier this year, Alessandro Michele (who just revealed a fantasy-like Cruise '19 collection at the Promenade Des Alyscamps in Arles) announced that Gucci would go fur-free, and the brand has since agreed to several key practices relating to sustainability. 

Now, the maison is expanding its focus through a digital destination called Gucci Equilibrium. 

Launched today on World Environment Day (June 5), the platform will act as the heart of the brand's mission to implement positive change across the globe. Highlighting Gucci's values, ambitions and instincts, the site will also update the brand's followers (better known as the Gucci gang) on the way it's helping planet earth and the processes behind sourcing sustainable materials, too. 

Speaking of the new web destination exclusively to WWD, President and Chief Executive Officer Marco Bizzarri, said: “We have been working on sustainability for so long and we realised at one point that our actions needed to be better understood within and outside the company. Gucci Equilibrium will bring clarity and show the architecture of our projects. He [Kering CEO François-Henri Pinault] transmits his energy to all of us.”

For more information, visit equilibrium.gucci.com

Now, find out which three high street retailers will stop using mohair

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