Facebook's accounts-book seems to be in good shape, as the social media giant reports $12.46 billion of annual revenue for 2014. Analysts report that these earnings are an impressive 58 percent higher than the year before. This generated a comfortable profit of $701 million for the company that has invested hugely in diversity and acquisitions lately. 

We heard yesterday that Apple reported record breaking profits for the final quarter of last year, experiencing huge revenues from its devices and hardware, with special thanks going to the successful iPhone 6 launch.

Facebook's income streams are constituted largely from advertising. We are all aware of the familiar advertising model of the flagship Facebook network, and it has recently instigated an Instagram advertising model. We wonder what new revenue streams Facebook can add on to this year's figures as it looks to monetise its latest acquisition, WhatsApp.