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Digital palette: Pantone’s new app

Digital palette: Pantone’s new app

Studio

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Site: Pantone

Pantone is known for setting the tone for fashion and beauty but now, it’s creating a new (and colourful) mark in the digital world…

The colour forecast company Pantone is taking a new direction towards modernity as they launch their very first application, aptly titled Studio. While exploring the colour chart, Studio offers any iPhone app-user a plethora of opportunities including the ability to upload personal photos and then turning said photos into customised mood boards. The app also allows users to visualise a design outcome by adding certain colours onto graphics, interiors and 3D materials, which can then be synced to personal social media apps or shared directly to a designers' workflow.

Pantone's app will also provide a cross-referencing service that can help visualise what tones work together, as well as a colour-trend forecasting service — a first in the digital sphere. Another recent highlight for the company was the 2016 launch of the Pantone colour of the year shades: Rose Quartz and Serenity.

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