Ivyrevel have just announced a new digital initiative in collaboration with Google, which aims to offer users the ultimate in personalised fashion. Aptly titled Coded Couture, the app is designed to track a user's daily routine with specifically designed algorithms. The result? A custom-made Ivyrevel dress, complete with self-selected colours, materials, silhouettes and details.

The Stockholm-based company, which was founded by Kenza Zouiten and Aleksandar Subosic, are set to take the fashion industry in a new direction with the launch of Coded Couture. Speaking about the app, Subosic says: "We're about to change the fashion industry by bringing the customer's personality into the design process through data technology. To get a unique piece of clothing today, you need to either buy a custom-made design piece or design it yourself, but that is generally not an affordable option and most people lack the design experience. The data dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives." 

Here, discover the steps behind how Ivyrevel and Google create a custom-made dress...

The Coded Couture by Ivyrevel app will be available to download on any smartphone in 2017. Also on the technology front, read more about Evan Spiegel's move to take Snapchat public.