After the launch of their iPhone 7 and iPhone 7 Plus in (Product)Red, Apple has introduced Clips, a video-editing app for every tech-savvy user. The leading technology giant — who has secured a new home in The Dubai Mall — now lets users get more creative than ever before thanks to an in-app personalisation option, where you can add notes, emojis and filters — think black and white, instant, comic book or ink — to videos, photos or saved media from the users' gallery. 

More than just an editing app, Clips can also create animated captions in a variety of font styles with the use of your voice, aptly named Live Titles. While a background soundtrack is optional, users can complete their videos by adding tunes from their personal libraries or choose from several soundtracks from the Apple Music Library too. 

Discover the Clips application below with images filtered using the comic book effect...

Available now: Apple's new video-editing app

Apple's Clips application is now available with the iOS 10.3.1 located in the App Store. Also, read about the technology firm's new campus in Cupertino, Apple Park