Centred around the art discipline in question: Movies, the film features an inspirational voiceover from renowned director Martin Scorsese who discusses the merits of hard work and experimentation.

With several groups of high school students in the forefront of the clip shooting their own projects using the iPad Air 2's camera, it would only be fitting for Apple to film in the same way. The Californian tech company has a history of using its products in adverts, with its recent commercial starring Swedish indie-pop singer Elliphant making music using only the Manual Camera app that was aired during the GRAMMY Awards.

Take a look at the new ad, which started running during the Oscars 2015 below: