Login and Pay with Amazon launches in Europe
Payment made easy
Amazon's newest tool that's entering the European market will allow for easy payment and checkout solutions, letting consumers use their Amazon credentials when purchasing from non-Amazon sites.
The tool will help eliminate the need to reregister and input personal information every time an Amazon consumer wants to shop at a different e-tailer.
The unique service is programmed to work across tablets, smartphones and desktops, allowing users to purchase from websites with their Amazon information with just a few clicks.
AllSaints, Guess and Giorgio Armani, are just a few of the existing US partners for the system. "In the States, some retailers have seen as much as three times growth on new accounts since introducing Login and Pay," said Annemarie Jones, director of external payments, Europe, for Amazon.