Global sporting giant Reebok has launched its new #PerfectNever starring supermodel Gigi Hadid. A unique project, Reebok's campaign urges women to strive for perfection through acceptance of their own imperfections and uniqueness, and ultimately benefiting from Reebok's three fitness principles; social, physical and mental.

Reebok x Gigi Hadid #PerfectNever

Hadid, so often in the limelight, proved the perfect choice as she reveals her own struggles for perfection. "When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together," shared Hadid. "I'd focus on my mistakes which would breed more missteps – a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most."

Reebok x Gigi Hadid #PerfectNever

Corinna Werkle, General Manager of the Training Business Unit at Reebok, reiterates the influence that Hadid will have on women through the global campaign, saying, "Gigi is setting the standards of modern style across the world; her ability to fuse fashion and fitness together inspires people globally. The fashion icon constantly pushes the boundaries by not being afraid to take risks and be different. Working with Reebok, Gigi will empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness."

Take a look at the campaign here...

Reebok x Gigi Hadid #PerfectNever

Reebok x Gigi Hadid #PerfectNever

Reebok x Gigi Hadid #PerfectNever

Reebok x Gigi Hadid #PerfectNever

Reebok x Gigi Hadid #PerfectNever

Then, discover the stylish Reebok Furylite collection.