Nike set to launch new Dubai fitness programme
Dubai Starts With a Run
Nike is ready to launch a new running initiative, Dubai Starts With a Run. Accessed via the brand's digital mobile platform, the programme invites runners to participate in a running experience (in real life) across three popular running neigbourhoods in the emirate – Downtown Dubai, Dubai Marina and Dubai Canal. Each area has been fitted with a course, which comes complete with personalised messages from Nike's running revolutionairs, architect Laura Fallaha, DJ Keza and tourism specialist Ahmed Alsaraf. The trio of true running enthusiasts reveal secrets along their favourite routes to run – think best views and must-try coffee houses – as well as share their handpicked musical playlists.
To begin, log on to the Nike website on your mobile, turn on the location services and head to the designated starting points to unlock the running course. Nike's Dubai Starts With a Run will be available on May 11. Also, discover the Nike Pro hijab.