Nike is cementing its position as the world's biggest sports brand with the unveiling of several new revolutionary products. These include the Nike HyperAdapt 1.0, Nike Air VaporMax Flyknit, Nike Anti-Clog Traction and Nike Flyknit.

Nike HyperAdapt 1.0

"Today showcases a breadth of innovation that only Nike can deliver," said Mark Parker, NIKE, Inc. President and CEO. "It represents a fundamental shift in how we serve the athlete. We've entered a new era of personalised performance. Athletes want more than a dashboard and data – they want a more personal relationship, one that gives them real solutions and total access to the best product and services."

Nike Anti-Clog Traction

From the list of innovations, the Nike HyperAdapt 1.0 is definitely on Buro 24/7 Middle East's must-have list. The sneaker allows for not only self-lacing but what Nike calls 'adaptive lacing', adjusting automatically depending on the requirements during sports performance. Watch Cristiano Ronaldo try on the new shoes below...

Apart from the new releases, Nike also unveiled its new Nike+ app, which improves the direct relationship between individuals to the brand's products and services. This new digital platform will be launched in June. For more information, visit