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Must-watch: Nike releases Apple Watch video series starring Kevin Hart

Must-watch: Nike releases Apple Watch video series starring Kevin Hart

"I am running today!"

Text: Faizal Dahlawia


Image: YouTube

Mixing comedy, technology and a stunning landscape, Nike and Apple just made running your ultimate must-do workout for 2017.

Nike has teamed up with Apple to launch a series of videos that will keep you motivated this 2017. Hello, fitness goals! Titled The Man Who Kept Running, the seven-clip series stars comedian Kevin Hart, who plays a man who's disappeared after receiving the Apple Watch Nike+, only to be found months later in the desert with only one thing on his mind: running. "Running used to be hard for me," he said. "But then things changed when I woke up and started to hear this little voice in my head. It's the same question everyday: Are you running today? And I started to answer that question. So now, I run!"

While it's centred around humour, the videos do showcase the technical capabilities of the Apple Watch Nike+, from tracking your running progress and sharing your achievements to weather forecast and social interactions with other users. Watch the videos now...

Then, read about Apple's 2017 New Year challenge.

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