Search

Must-watch: Cara Delevingne and Puma say no to violence

Back off!

Text: Faizal Dahlawia

Editor: Shannon Wylie


Video: YouTube

Get inspired by the people making a positive change in society as seen in Puma's new collaborative project with Cara Delevingne. Watch it here with Buro 24/7 Middle East...

Puma has released a new video series as part of its Do You women's campaign with brand ambassador Cara Delevingne. Simply titled Do You Stories, the series focuses on the social struggles faced by women, think illiteracy, bullying and physical violence. The fourth episode of the series also sees Delevingne partake in a self-defense class with hijabi instructor Ryhana Dawood, who runs the free workshop Martial Smarts in Toronto. "I've been told that I shouldn't be running a female empowerment organisation if I'm wearing a hijab," says Dawood. " It's pretty funny because for me I think my hijab is the thing that empowers me the most."

In other sports news, read about Jay Z's 4:44 Tour collaboration with Puma

Related articles

Buro 24/7 Selection

More