Launching soon: The Nike Pro hijab
Just do it
After more than a year of design and production, Nike is finally ready to launch the Nike Pro hijab. The design move is in line with the brand's motto, which is to equip all demographics with the best in sports-performance attire, which was inspired by the hijab-wearing Olympians at the 2012 London Olympics.
Speaking about the capsule collection, Nike spokeswoman Megan Saalfeld says: "Nike's mission is to bring inspiration and innovation to all athletes. We're thrilled that Nike can deliver a product innovation that female athletes in the region told us they wanted and needed."
The revolutionary new garment – available in black, vast grey and obsidian – is made from Nike's breathable and lightweight fabric that ensures maximum comfort. What's more is the stretchable characteristic, which caters to different head sizes and face shapes, while the back has been designed to avoid the piece from becoming untucked. The Nike Swoosh logo on the left side completes the look.
In the UAE, the Nike Pro hijab has already been successfully tested by two Emirati athletes, figure skater Zahra Lari and Nike+ Run Club Coach Manal Rostom. "I was really hesitant when I first saw it," said Lari. "I was thrilled and a bit emotional to see Nike prototyping a hijab, but I've tried so many different hijabs for performance, and with how fast I spin on the ice and in training, so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight."
The enthusiasm was shared by Rostom who said: "It means the world to have the leading sport brand in the world come up with a product like this. It's not just speaking to athletes, but speaking to the whole word that Nike supports all athletes to literally go out there and just do it."
The Nike Pro hijab will be available from Spring '18. Also, don't miss Breaking Barriers, Nike's regional film on social change.
Buro 24/7 Selection
Buro 24/7 Selection