It's official! Selena Gomez has just been announced as Puma's newest brand ambassador. The brand — who just showcased its collection with Rihanna's Fenty line during New York Fashion Week — is set to reveal a new footwear style, aptly titled Phenom, with the singer fronting the campaign. 

Joining the sporting sphere along with Cara Delevingne and Kylie Jenner, Selena Gomez shared her excitement on the collaboration saying: "Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

Also don't miss Selena Gomez's Fall '17 campaign with Coach.