Calling all GIF lovers, Tumblr – arguably the birthplace of the GIF phenomenon – has just launched a new platform: Tumblr TV. The new service allows users to search for .GIFs, watch them, play and pause, skip, favourite and repost favourites. 

After unveiling a dedicated GIF search engine for its Tumblr account holders, the newly launched Tumblr TV is available to all without the need for Tumblr sign up. Discover the digital experience here.