In an age when 'liking' something actually means double tapping a picture, and 'following' someone actually means adding someone to a digital feed, a new documentary called The Rising Power of Social Media Influencers aims to examine the shift in power in the digital era, as Instagram celebrities, bloggers and vloggers all become a force to be reckoned with.

The new short film examines how these trendsetters have a huge pull on people's behaviour – from their shopping habits, to their diets, and explores how brands and businesses can captalise on this power. Watch it in full, below, now.