Snapchat debuts special filters for the Coachella Music and Arts Festival 2015
Video sharing platform Snapchat are capitalising on the Coachella buzz this weekend and next, debuting special filters for the festival goers attending the Coachella Music and Arts Festival 2015. In a smart marketing move, Snapchat are offering Coachella attendees special custom filters depending on the time of day, stage visited, and musician performing at the time of video capture.
For example, those attending the Drake performance at the Coachella Stage will be able to use a special filter and a header graphic for the stage, with Drake's name at the bottom for any footage filmed and snapped during his set. The social media giant are also curating the best snaps taken throughout the celebrity-loved festival, which can be viewed via its 'Our Story' feed at any time.
Take a look at the pictures from the first few days, and see what Kate Bosworth, Gigi Hadid, Jourdan Dunn and Rosie Huntington Whiteley got up to here.