Is Nike collaborating with Apple on wearable tech?
Its CEO seems to think so
Following on from a huge event in New York last week honouring, celebrating and paving the way for women in sport, Nike's CEO Mark Parker has hinted that the company is working on a new piece of wearable technology... With Apple.
The two heavyweight companies have worked together – in the fitness sector – for quite some time now, on items beginning with the Nike+iPod activity tracker which was released back in 2006, but rumours of a new collaboration started in April this year when Nike discontinued its popular 'FuelBand' fitness tracker, and we began to wonder what would replace it.
"Technologically we can do things together that we couldn't do independently," Mr Parker said during a TV interview, "So yeah, that's part of our plan. To expand the whole digital frontier in terms of wearables and go from what we say is tens of millions of users [with Nike+] to hundreds of millions."
Parker added that Tim Cook is currently on the Nike board and that he himself had worked with Steve Jobs with the original launch of Nike+. However, when questioned about the long-term possibilities of wearable tech, Parker implied that current offerings were still not up to scratch. "I think the form it takes is what's critical," he said. "You can go form very geeky wearables today to I think what you'll see in the future is more is things that are more stealth, more integrated, more stylish and more functional."