Louis Vuitton has long been a luxury brand synonymous with the trailblazing spirit of adventure and collaboration. This year, the label has announced that it will continue its longest standing partnership with the oldest trophy in international sport – the America's Cup – by becoming the title partner of the America's Cup World Series, the America's Cup Qualifiers and Challenger Playoffs, which begin in June 2017. 

"It is a great honour for us to be able to renew our partnership with the America's Cup. Together, we are about to write a new chapter of our shared history." said Louis Vuitton, CEO, Michael Burke. Louis Vuitton will take on a prominent role in all aspects of the event, ashore, on the water, in international television broadcasts and on online platforms. Cementing the continuing bond between the luxury label and the prestigious sporting event, which began in 1983.

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