Bringing a sense of style and fun to interior design, H&M's home range will boast an ever-evolving seasonal selection of products for every room of the house. "We are very excited to be able to offer our Home range to our customers in the UAE" Karl-Johan Persson, H&M's CEO, explained. "With H&M Home, we offer the same choice and quality at the best price as we do with fashion."

Since its launch in 2009, H&M Home has brought fashion to the forefront of modern homes, with everything from household essentials to decorative touches. Designed by H&M Home's head of design, Evelina Kravaev Söderberg and her team, every season will see a range of bold items, including cushions, throws, runners, placemats, bed linens, towels and bathmats.

The launch of H&M Home will make H&M's fashion and interiors available to everyone in the United Arab Emirates come March.