Forbes magazine has revealed the 2015 edition of its annual most valuable brands in the world list. The top 100 sees tech giant Apple come in at first place, with a valuation of $145.3 billion by Forbes count, up 17% over 2014. This marks the fifth time that Steve Jobs' pioneering company has topped the list, with Forbes noting that Apple is worth "twice as much as any other brand on the planet."

Microsoft came in at number two in the list, and is worth $69.3 billion, up 10% from last year. Third, fourth and fifth places went to Google ($65.6 billion), Coca-Cola ($56 billion) and IBM ($49.8 billion).

Mark Zuckerberg's Facebook finally cracked the top ten, and achieved the "biggest gain of any brand in the top 100, up 54% ($36.5 billion)."

Discover the full Forbes 'The World's Most Valuable Brands' top 100 list here.