Jack Ma's global eCommerce giant – Alibaba – is entering the world of music. The Chinese digital commerce empire is set to launch a new music division after the closures of its streaming apps Xiami and Tiantia.

Earlier this year Alibaba signed a distribution deal with BMG, which features some of the world's biggest artists including Black Sabbath, Kylie Minogue, Bruno Mars and The Rolling Stones. Today's announcement further cements Jack Ma's ambitions to capitalise on the lucrative and fast-growing music streaming business. 

The new platform will be lead by former Warner Music Executive Song KE and singer-songwriter Gao Xiaosong and it already has access to over 2.5 million song copyrights. Stay tuned for more news on this story as it develops, on Buro 24/7 Middle East...