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Khloe Kardashian has trademarked Khlo-Fit for a range of exercise equipment

Khloe Kardashian has trademarked Khlo-Fit for a range of exercise equipment

Keeping off the calories

Text: Maddison Glendinning


Image: Good American

Instead of launching a beauty brand like her sisters, Khloe Kardashian is taking a different path for her next business venture...

Anyone who follows Khloe Kardashian on Instagram is familiar with the Keeping Up With The Kardashians star's fitness regime. Gruelling and torturous are two words that come to mind when watching her exercise videos, so it's no surprise that over the past few years the reality TV personality has drastically changed her figure. 

In 2017, Khloe launched Revenge Body to help others transform their lifestyles before authoring a book called Strong Looks Better Naked. Now, she's expanding her fitness empire, reportedly trademarking the name Khlo-Fit this week.

According to Blast, the listing includes "exercise machines, exercise weights, exercise benches and exercise balls" as well as "workout gloves, resistance bands, punching bags and punching mitts."

Khloe is yet to confirm the launch of the line, however we suspect she'll do so via Instagram in just a matter of time. It's not the first time she's forayed into the athletic department, having launched exercisewear as part of her Good American line last year. 

The news follows the launch of sister Kourtney Kardashian's new lifestyle e-commerce website, Poosh, earlier this week

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