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Welcome to the House of Dior

Welcome to the House of Dior

Christian Dior's dream

Text: Shannon Wylie


Image: Dior

It was Christian Dior's dream to have a house, surrounded by flowers, which would be used to make fragrances. That dream is now a reality...

Dior have just announced that their perfumery has been relocated back to Grasse, France — the place that originally inspired Miss Dior, Eau Fraîche, Diorama, Diorissimo and Eau Sauvage. The Chateau de La Colle Noire, a castle, which Christian Dior started renovating just years before he passed away in 1957, has now been restored to become a modern day masterpiece. It's not only littered with vineyards and acres of flowers — the house's signature Grasse rose, jasmine grandiflorum, domaine de manon and clos de Callian — but the location houses François Demachy's creative laboratory, which is the likely creative think tank for the next Dior fragrance. Go inside Chateau de La Colle Noire now and discover Dior's dream... 

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