Luxury British carmaker Rolls-Royce has released the first short film in a new series that will highlight the evolution of the brand that has become the most coveted name in automotive. Aptly titled Spirit of Ecstasy – also the name of that hood ornament – the first clip is narrated by Oscar-winning actress Kate Winslet and brings the viewers back to the very beginning of the brand, introducing them to the founders and their muse.

"The Spirit of Ecstasy has stood on the prow of every Rolls-Royce since 1911, representing the best of everything, whilst silently guiding through life those exceptional people who have made our world turn," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "This is a story that inspires greatness and needs to be told. Our worldwide search for the perfect voice of the Spirit of Ecstasy led us back to West Sussex, England, where both Kate Winslet and Rolls-Royce, two British icons reside. Kate Winslet brings her great talent to this role.”

Episode one charts the course of Rolls-Royce as it gains acclaim and recognition in the early 20th century for both its luxury as well as endurance capabilities. It also throws the spotlight on English actress Eleanor Thonton, the inspiration behind the iconic Spirit of Ecstasy.

The film series is in anticipation of the launch of the next generation of the Rolls-Royce Phantom, due out in 2018. Also, read Buro 24/7 Middle East's exclusive interview with Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.