British luxury automaker Bentley has opened its showroom in Dubai. Located on Sheikh Zayed Road, the 75,000sq ft automotive retail space is the brand's largest in the world and features six stories of haute design including a roof graden, a dedicated customisation Mulliner Room, a VIP Majlis suite as well as the revolutionary Aqua Graphic Water Curtain, which is able to recognise customers' number plates.
On the outside, the structure is bedecked with 160,000 LED lights to allow a full luminary display, from the signature Bentley colours to streaming videos. Meanwhile, the interior features all of the finest luxury materials from wood to polished metals — elements of fine craftsmanship often associated with the cars themselves.
"Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values," said Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors. "It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance."
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