Luxury Italian automaker Lamborghini has launched the new Aventador S. The car's new design elements and re-engineered mechanics are showcased through a photo campaign that sees a juxtaposition between the head-turner and the stunning Dubai backdrop.

Lamborghini Aventador S

"This is the next generation Aventador as well as the expression of new technological and performance milestones in super sports car development," said Automobili Lamborghini Chairman and Chief Executive Officer Stefano Domenicali. "The Aventador S is visionary design, cutting-edge technology and driving dynamics in pure harmony, and elevates the concept of super sports cars to a new level."

Lamborghini Aventador S

Upfront, the focus is on the restyled nose and splitter while the back throws the spotlight on the diffuser, available in either black and also in carbon fibre. Subtle tributes to past models are also visible to the keen eye of Lamborghini aficionados, particularly the wheel arches that resemble the popular Countach. The interior has been designed for optimal driver functionality and comfort and has also been equipped with AppleCarPlay, allowing driver and passenger to engage in voice-activated commands.

Lamborghini Aventador S

The Lamborghini Aventador S is priced at Dhs1.02 million and will be available in Spring '17. Also, discover the new GCC-only Mercedes G 63 cars.