British luxury automaker Rolls-Royce has launched the new Phantom, the eighth generation in an automotive series that has consistently been regarded as the best car in the world since its inception in 1925. The brand's flagship car combines the new 'architecture of luxury' technology – an all-aluminium spaceframe which set the precedent for future Roll-Royce vehicles – as well as limitless bespoke options to continue an unrivalled legacy.

Introducing the new Rolls-Royce Phantom

"Phantom is the epitome of effortless style, a historical nameplate that occupies a rarefied space in the luxury constellation and conjures a rare magic all of its own," said Giles Taylor, Director of Design, Rolls-Royce Motor Cars. "New Phantom raises a glass to an illustrious design legacy whilst forging a modern and revitalised presence for the next era of Rolls-Royce design."

Highlights of the new Phantom include an exterior that is seemingly made from a single block of material, a higher profiled grille along with the iconic Spirit of Ecstasy, yacht-inspired interior with fine wood detailing. There's also the option to commission an artist to create an exclusive work to be integrated into the dashboard.

Discover the new Rolls-Royce Phantom now...

Introducing the new Rolls-Royce Phantom

Introducing the new Rolls-Royce Phantom

Introducing the new Rolls-Royce Phantom

Introducing the new Rolls-Royce Phantom

Introducing the new Rolls-Royce Phantom

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