Miroslava Duma is no stranger to street style press; indeed, it was this method of reportage that first elevated her star many years ago. Now, the founder of Buro 24/7 – which has locations in Russia, Kazakhstan, the Middle East, Croatia, Azerbaijan and many more launching soon – has been chronicled by a serious business title: The Financial Times.

The piece opens: "Be it in New York or London, Milan or Paris, a permanent fixture on the front row of every A-List show this season has been a pint-sized, impeccably dressed Russian.

But don't be deceived by her diminutive stature. Miroslava Duma - a former editor at Harper's Bazaar Russia turned consulting and digital media powerhouse - is becoming a force in the fashion industry."

In the article The Financial Times explores Duma's influence within and beyond the fashion industry, from fronting big global advertising campaigns for the likes of Roger Vivier and Salvatore Ferragamo, to consulting for fashion house giants such as Hermès.

Highlighting her influence on brand sales, Stephanie Phair, managing director of the Outnet, told The Financial Times for the piece: "We absolutely noticed a significant uptick in spending from our Russian clients after we featured Miroslava in our Oscar de la Renta campaign earlier this year," adding "That part of the world appears to adore and look up to her and what she does both on and offline - she has a career and family life that appeals to many of our customers' ambitions."


Read the article in full on The Financial Times here.