It's been 30 years since French luxury label Chanel started its journey of watchmaking excellence, beginning with the Première timepiece. Inspired by both Place Vendôme and the bottle stopper of the iconic N°5 fragrance, the watch represented the epitome of feminine horology thanks to its clean minimalistic design that's devoid of any markers.

To celebrate its watchmaking history as well as to showcase a relentless pursuit of haute horology, Chanel is set to unveil two exceptional new timepieces at the upcoming Baselworld '17: the Première Camélia Skeleton and the Décor Aubazine from the Mademoiselle Privé collection.

Chanel pre-Baselworld 2017

The Première Camélia Skeleton is fitted with the maison's in-house movement, which uniquely takes the shape of a Camellia flower. Three variations will be available with each one featuring a white gold case, peppered with brilliant and baguette-cut diamonds on both the bezel and the crown. The two satin strap editions will be individually numbered while the diamond studded white gold bracelet edition will be limited to only 12 pieces.

Chanel pre-Baselworld 2017

Meanwhile, Chanel is expanding its Mademoiselle Privé collection with the introduction of the Décor Aubazine watch. The collection, already renowned for its intricate craftsmanship and artistry, particularly with the incorporation of the maison's most iconic symbols, once again showcases savoir-faire in the new watch. Limited to only five pieces, the Décor Aubazine features a 37.5mm white gold case that's bedecked with 552 brilliant-cut diamonds along with a dial that's also covered with similar gemstones of various cuts. Rounding off the timepiece is a black satin strap that's further endowed with 80 brilliant-cut diamonds.

Chanel pre-Baselworld 2017

Also making its debut at Baselworld is the Première Rock watch in red, adding to the pink and turquoise colourway unveiled at last season's show.

Chanel pre-Baselworld 2017

Baselworld '17 will run from March 23-30. Also, discover Omega's Baselworld '17 novelties.