The focus is on Baselworld '17 as the biggest names in watchmaking unveiled their latest coveted timepieces. From limited and anniversary editions to new collections, these are the brands and watches that should be at the top of your horology list. Buro 24/7 Middle East's Editor in Chief, Shannon Wylie, was on the ground watching as the reveals took place...

Hublot

With arguably the best growth figures ever for the Middle East, Hublot is readying a regional takeover in 2016 with a host of new stand-alone boutiques set to open from Jeddah and Riyadh to Doha and Casablanca. By the end of 2017, every major city in the region will feature its own Hublot boutique, acting as the focal point for the maison's collections as well as the limited edition debutants from Baselworld '17, these include the maison's first ever multi-axis tourbillon, the MP-09, the Big Bang Unico Sapphire as well as the 70th anniversary special Techframe Ferrari in gold, carbon and titanium.

Breitling

Renowned for its affiliation with the world of aviation, Breitling has elevated the rattrapante – the epitome of chronograph complications – through two major patents, both of which are on display in the Navitimer Rattrapante. The latest iteration of the decades-long Navitimer timepiece comes in a steel case, though 250 pieces will be available in rose gold. Apart from the Rattrapante, Breitling also showcased the Avenger Hurricane Military and the Superocean Heritage II, a launch to commemorate the 60th anniversary of the iconic Superocean collection.

Rolex

The Daytona is synonymous with Rolex, namely because of the brand's famed racing collection – one of the most well-known chronographs in the world. Now, in 2017, three new versions of the Oyster Perpetual Cosmograph Daytona are available (in yellow, white or everose gold) while a trademark Rolex ceramic bezel adorns the face. Rounding off Rolex's main Baselworld '17 novelties is the 39mm Cellini Moonphase timepiece, complete with an automatic movement and a brown alligator strap as well as the Oyster Perpetual Yacht-Master II.

Bulgari Octo Finissimo Automatic

Bulgari has beaten its own world record for the slimmest ultra-thin self-winding watch with the unveiling of the Octo Finissimo Automatic. At just 5.15mm with a movement that measures an astounding 2.23mm, Bulgari has set a very high bar for ultra-thin timepieces. Foregoing the gold and steel of its predecessors, the Octo Finissimo Automatic is set in titanium with a sand-blasted finish to match the edgy and modern appeal of the iconic collection.

Baselworld 17 spotlight men's watches

Also, discover Chanel's novelties for Baselworld '17