Tag Heuer has launched its Connected Watch in the Middle East. Unveiled at the ongoing Doha Jewellery and Watches Exhibition, the watch claims to be the world's first smart luxury watch, a trend that is being picked up on by other watchmakers.

Apart from the Middle Eastern launch, Tag Heuer has also revealed an exclusive collection of watch faces that have been designed by 10 of the brand's ambassadors including Cristiano Ronaldo, Jeremy Lin, David Guetta, Nervo Sisters, Tom Brady, Kei Nishikori, Giancarlo Stanton, Jessica Korda, G.E.M. and Kai Lenny. These high-profile individuals collaborated with Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division, to create custom faces that reflect their individuality. The watch faces are now available through the Tag Heuer app.

Exclusive watch faces designed by Tag Heuer ambassadors

Doha Jewellery and Watches Exhibition runs from February 23-27, 2016, at the Doha Exhibition and Convention Centre. Stay connected with Buro 24/7 Middle East as we bring you updates from the exclusive event.