Another world class luxury brand has opened its doors in The Dubai Mall's beautiful Fashion Avenue extension — welcome, Van Cleef & Arpels

The French fine jewellery brand has just opened the doors to its new store this week, which the brand says is "a tribute to the long lasting bond with its clientele in the Middle East." Alessandro Maffi, the Managing Director for Middle East and India, said, "The opening of our fifth boutique in the UAE marks an important milestone in the Maison's plan to reinforce its presence in the region. We are looking forward to welcoming our clientele to our new home, and to showcase some of the creations and stories the Maison holds dear." 

To celebrate the launch of the store, the brand is presenting its high jewellery collection, Le Secret, for the very first time in Dubai. The vivid pieces feature intricate detailing and bold coloured stones offering an unparalleled brilliance. 

Discover the pieces below...

The new Van Cleef & Arpels store is now open in The Dubai Mall.  

Now, find out more about IWC's roadshow exhibition that's now open in Dubai