Swiss luxury watchmaker Zenith and British automaker Land Rover have partnered to launch the Chronomaster El Primero Range Rover Velar Special Edition timepiece at the ongoing 2017 Geneva International Motor Show. The coveted watch, which takes after the name of the brand new Velar SUV, was borne out of a shared heritage: in 1969, Zenith introduced the iconinc El Primero chronograph while land Rover debuted the first ever Range Rover.

Zenith x Range Rover Velar timepiece

"The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family," said Gerry McGovern, Land Rover Chief Design Officer. "The Chronomaster El Primero Range Rover Velar Special Edition, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions."

Zenith x Range Rover Velar timepiece

The new timepiece features a 42mm ceramised aluminium case, a saphhire caseback and a brushed grey dial accented by copper detailing. Also, a perforated calfskin leather – the same used in its namesake vehicle – envelopes a sleek rubber strap, completing the stylish and elegant aesthetic.

Discover the Zenith Chronomaster El Primero Range Rover Velar Special Edition watch here...

For more information, visit zenith-watches.com. Also, take a look at the Audemars Piguet Millenary timepiece