Swiss specialist watchmaker Tag Heuer has launched its second-generation smartwatch: the Connected Modular 45. Designed with the same focus and intricacies as its mechanical counterparts, the new 45mm water-resistant timepiece allows for full aesthetical customisation courtesy of its range of fine materials – think grade five titanium in different finishes, rose gold, ceramic and even diamonds. At the heart of the watch is Android Wear with optimised supporting features including Bluetooth, Wi-Fi, GPS, Google Assistant and NFC.

Tag Heuer Connected Modular 45

"This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label," said Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division. 

Tag Heuer Connected Modular 45

Nevertheless, more than just an updated version of its predecessor, the new watch earns its name due to its versatility; in a potential first for the horological world, the central components of the watch – case, lugs, buckle, strap – are interchangeable with compatible Tag Heuer modules and mechanical movements, such as the Tourbillon Heuer 02-T.

Discover the Tag Heuer Connected Modular 45 now...

The Tag Heuer Connected Modular 45 is priced at Dhs6,200 and is now available at Tag Heuer boutiques across the Middle East. Now, take a look at Tag Heuer's Baselworld '17 novelties.