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Tiffany & Co. celebrate the Return to Tiffany Love

#LoveNotLike

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Tiffany & Co.

Tiffany & Co. has just revealed its latest ad campaign through a series of images and a must-watch video…

The 'Return to Tiffany Love' collection by Tiffany & Co. has arrived and it's the work of Creative Director, Grace Coddington, who recently joined the brand after decades at American Vogue. Similar to Coddington's first ad campaign for the luxury brand, this collection debut focuses on close-up portraits of American model Pyper America Smith, Australian model Fernanda Ly – who was also featured on the cover of Buro 24/7 Australia's first magazine, Modern Provocateurs – and Imaan Hamman, a Dutch model of Moroccan and Egyptian descent. 

Speaking about the digital campaign #LoveNotLike, Tiffany & Co.'s VP of Digital Marketing, Diana Hong, says: "We live in a social culture of 'like', but for Tiffany & Co., 'like' is not enough. #LoveNotLike communicates the belief that love, as an attitude, is something to uphold and celebrate."

Discover the #LoveNotLike campaign images now...  

Tiffany & Co. celebrate the Return to Tiffany Love (фото 1)

Tiffany & Co. celebrate the Return to Tiffany Love (фото 2)

Tiffany & Co. celebrate the Return to Tiffany Love (фото 3)

Tiffany & Co. celebrate the Return to Tiffany Love (фото 4)

Tiffany & Co. celebrate the Return to Tiffany Love (фото 5)

While the campaign celebrates the new Return to Tiffany Love collection, the coveted jewellery pieces are reimagined through a range of bracelets, necklaces, rings and cuffs, beautifully crafted in white and rose gold, complimented by diamonds. Discover the now-available collection here...

Then, discover how Tiffany & Co. celebrated its 179-year legacy

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