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Tag Heuer showcases its history and heritage with a new exhibition in Dubai

Tag Heuer showcases its history and heritage with a new exhibition in Dubai

Museum in Motion

Text: Meeran Mekkaoui


Image: Supplied

Tag Heuer is celebrating the anniversary of its iconic Carrera timepiece with a must-see exhibition that's only in town for a few days...

It's been 55 years since Tag Heuer first released its classic Carrera collection — one of the brand's key ranges that has played a vital role in the motor racing industry. And now, the stunning timepieces are being celebrated with a new exhibition. 

Titled Museum in Motion, the curated global exhibition has made its first stop in Dubai and highlights unique timepieces from the brand's Carrera collection and its innovative craftsmanship in luxury sports watch designs, as well as showcasing exclusive heritage timepieces from the brand’s museum at La Chaux-de-Fonds (marking the first time the watches have left the museum and have been exhibited as a group). 

Also, the exhibition will launch an exclusive timepiece for the first time in the UAE.

Titled the Monaco Gulf Calibre 11 Special Edition, the new edition follows the classic Heuer Monaco (which was first launched in Geneva and New York on 3rd March 1969) and celebrates a new partnership between the luxury Swiss manufacturer and Gulf Oil International.

Tag Heuer showcases its history and heritage with a new exhibition in Dubai (фото 1)

The Museum in Motion exhibition will run until April 30, 2018, and is located at The Dubai Mall. 

Now, take a look at some of the timepieces Tag Heuer showcased during Baselworld '18

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