Specialist Swiss watchmaker Tag Heuer held its own unveilings during New York Fashion Week for Spring/Summer '17; the new Link Lady timepiece collection as well as a new ambassador in fashion, icon Iris Apfel.

Tag Heuer Link Lady Iris Apfel

Collaborating with fashion house Monse for its runway show, Tag Heuer's latest friend of the brand Apfel took the front row spotlight, sporting a timepiece from the new collection. The new watches were also showcased by the runway models, with some wearing multiple timepieces on their wrists.

Tag Heuer Link Lady Iris Apfel

The new 32mm Tag Heuer Link Lady features a new case shape – a cross between round and coussin – as well as a host of mother-of-pearl dial options from black to blue-grey lacquer. Also quite significantly, this marks the first time that the watch collection includes a piece that was created wholly from ceramic in the form of a matt black variation.

Discover the new collection here...

Tag Heuer Link Lady Iris Apfel

Then, discover Tag Heuer's first Arabic watch.