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Piaget collaborates with a regional celebrity for the first time in the Middle East

Piaget collaborates with a regional celebrity for the first time in the Middle East

Introducing the new "Sunny Side of You" campaign...

Text: Meeran Mekkaoui


Video: Supplied | Piaget
Image: Supplied | Piaget

Marking a first for the Middle East, Piaget announced a collaboration with a regional celebrity for its Ramadan campaign...

Piaget has been known to continuously celebrate women in the Middle East and to manifest signs of appreciation, the luxury jewellery and watch house has revealed a new Ramadan campaign that is as captivating as it is celebrity-starred. 

For the first time in the Middle East, Piaget collaborated with a regional celebrity for its Ramadan campaign, titled Sunny Side of You. 

In a three-part series, Emirati singer Balqees Fathi brings to life several Piaget values including audacity, self-surpassing, shared joy, allure and freedom – each evidently captured in the episodes. In part one, Balqees is captured in a majlis with friends as she wears Piaget's Possession rings and stacked bracelets. 

Watch the first episode of Piaget's Sunny Side of You Ramadan campaign here...

Then, go inside Piaget's new retail concept inspired by the Sunny Side of Life

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