Engineering innovators, Swiss luxury watch manufacturer IWC Schaffhausen, have announced the arrival of a new wrist worn device –  IWC Connect. A connected device that can be immersed in the straps of classic IWC designs, such as the sports watch design, 'Big Pilot'. Perhaps the perfect solution for those who find the Apple Watch a little too digital and obvious for your tastes?

CEO of IWC explains it best: “Seeing that many of our customers and brand ambassadors are wearing connected devices alongside their IWC watches, we chose to work with a like-minded digital technology company to develop an elegant, aesthetically complementary solution that eliminates the need to have additional devices on the opposing wrist to your IWC.”

This intelligent wearable tech tool allows the wearer to interact with connected devices around them and track activities. This is the ideal solution for the refined IWC consumer who relies on the uncompromising workmanship and mechanical and aesthetic standards of the traditional watch company.