French luxury label Hermès has added to its iconic Cape Cod timepiece collection with new models as well as an accompanying quirky campaign. Marking 25 years since its debut, the watch with the popular "double tour" strap now comes in a new gemsetting technique that integrates diamonds onto the case itself, a stunning new mother-of-pearl dial as well as an uber chic men's model that features a cuff-style wristband. To add vibrancy to the exquisite watches, they are married with specially crafted straps in bold colours including electric blue, iris, capucine, veronese green, ultraviolet and tomato red.

Hermès Cape Cod collection

Hermès Cape Cod collection

Hermès Cape Cod collection

To further showcase the appeal and allure of the Cape Cod timepieces, Hermès has also released a video campaign. Inspired by the main features of the watches – squares and rectangles, double-strap – the light-hearted video 'warns' of the obsessive compulsive effects of the Cape Cod watches. Watch the video now...

The new Cape Cod timepieces start from Dhs10,500. For more information, visit hermes.com. Then, discover the must-have Hermès man-bags.