Titled 'The Fascination', the new watch from Graff Diamonds was created using 152.96 carats of white diamonds. The masterpiece, which debuted this weekend at Baselworld 2015, is impressive in more ways than one – with a removable centre, the exquisite piece of jewellery is also a 38.13 carat pear-shaped diamond ring. The flawless central diamond can be worn as a watch dial in a beautifully architectural diamond bracelet, or it can be removed and worn as a seperate ring.

Graff Diamond $40 million watch

Laurence Graff, founder and chairman of Graff Diamonds explained that this incredible piece is a representation of the brands close relationship with its London-based diamond house and its Swiss watchmaking atelier. "The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways adding a touch of magic to the jewel."

Priced at a cool $40 million, the lucky buyer will get three separate pieces for the price of one...

Graff Diamond $40 million watch