American Vogue's Creative Director Grace Coddington, stepped down from her role earlier this year, only to acquire a new role creating ad campaigns for worldwide luxury jewellery retailer, Tiffany & Co. Now, Coddington and the brand has released their ad first campaign, with models and actresses including Nathalie Westling, Lupita Nyong'o, Elle Fanning and Christy Turlington, marking the first time celebrities have starred in a Tiffany & Co. campaign. 

Another first for the brand, Coddington has changed the art direction of the brand by having the women pose in a studio instead of on the streets of New York. Instead of shooting still-life imagery of the jewellery, Coddington focuses on close-up portraits as they're worn on the models.

Browse through the ad campaign now...

Grace Coddington's first ad campaign for Tiffany & Co.

Grace Coddington's first ad campaign for Tiffany & Co.

Grace Coddington's first ad campaign for Tiffany & Co.

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