Swiss luxury watchmaker IWC Schaffhausen has officially unveiled Jessica Kahawaty as its newest brand ambassador, joining the ranks of Hend Sabri, HRH Prince Abdulaziz Turki Al Faisal and Raya Abirached as the maison's high-profile representatives in the region. The Lebanese-Australian television and fashion personality first came into prominence after being crowned Miss World Australia in 2012 before moving on to television projects, most recently hosting Project Runway Middle East.

Commenting on her new appointment, Kahawaty said, "The field of watchmaking has always interested me, and IWC Schaffhausen timepieces are some of the best in the industry. As a fan of the brand, it is an exciting and very proud moment for me to have been selected as a brand ambassador for the region."

Then, discover IWC's new Portugieser Chronograph Rattrapante timepieces.