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Chopard taps 10 Arab women to front its new Happy Hearts campaign

Chopard taps 10 Arab women to front its new Happy Hearts campaign

Middle Eastern spotlight

Text: Meeran Mekkaoui


Image: Supplied

Chopard shines the spotlight on women from the region for its latest campaign shoot...

Here at Buro HQ, we're all too familiar with Chopard's beautiful creations.

And whilst one of the key collections under the brand's jewellery umbrellas, Happy Heartshas already proven to be widely successful amongst consumers, the collection is about to become an even bigger hit in the Middle East. 

For its latest Happy Hearts campaign, the maison has tapped 10 women from the region to front the collection. 

Bringing the collection to life, the local talents include ­women who have used their voice and passion to make positive changes within the region, including Bedour Al Raqbani (the Founder of Kalimati Communication and Rehabiliation Centre), Basma Al Fahim (Founder of Eventra Events, Happy Egg, The Crab Shed, The Dollhouse and Fairytales), Amina Taher (the Vice President of Corporate Affairs at Etihad Aviation Group), Haya Sawan (an inspirational figure in Saudi Arabia who focuses on health and fitness), Nasiba Hafiz (a designer), Najeeba Hayat (Founder of Ludmilla shoes), Farah Sultan (a shoe designer and entrepreneur), Shirene Rifai (a brand consultant), Nafsika and Stephanie Skourti (the sisters behind fashion brand Nafsika Skourti). 

Each woman represents the iconic collection in their own way, whether it's stacking the bracelets together, doubling the necklaces or mix-and-matching the collection's different colour offerings. 

See how they wore the designs here...

Then, read more about Chopard's decision to become the first luxury jeweller to commit to using only 100% ethical gold

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