SIHH 2016 saw Swiss watchmaker IWC launch its 2016 Pilot's watches this year infront of an international celebrity audience. From actors and models to singers and racecar drivers, it was a milestone event to celebrate one of IWC's most beloved collections. Fittingly themed Come Fly With Us, the booth was transformed into the inside of a luxury airplane where the latest timepieces were on full display.

The full list of attendees for the event included models Adriana Lima and Karolina Kurkova, actors Dev Patel and Christoph Waltz, actress Rosamund Pike as well as Formula One drivers Nico Rosberg and Lewis Hamilton. Singer Ronan Keating, who performed at the brand's gala dinner the night before, was also spotted with wife Storm Uechtritz.

Rosamund Pike

Christoph Waltz and Dev Patel

Nico Rosberg and Lewis Hamilton

Adriana Lima and Karolina Kurkova

Karolina Kurkova

Ronan Keating

Buro 24/7 Middle East is live from SIHH 2016 so stay connected for more launches and celebrity sightings.