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Bvlgari celebrates new Serpenti Viper bangles with regional campaign

Bvlgari celebrates new Serpenti Viper bangles with regional campaign

Featuring four local stars

Text: Meeran Mekkaoui


Image: Supplied

Bvlgari has introduced eight new designs of its iconic Serpenti Viper bracelet and to celebrate, they've tapped four local faces for the new campaign...

With iconic collections under the Bvlgari umbrella including LVCEA, B.Zero1, Divas Dream and Serpenti, we're all-too familiar with the brand's stunning creations. And now, there's a new range to love. 

The maison first introduced the Serpenti Viper range last year and it has already proven to be immensely popular amongst consumers. 

Striking pieces that boast artisanal craftsmanship, the Serpenti Viper bracelets have a beautiful geometric design (perfect for everyday wear) and are finished with the triangular shape of a serpent's head (one of the house's signature touches). The scales of the serpent are not soldered together but hinged together to mimic the natural movement of a snake curling around the wrist. 

To celebrate the new collection the brand has tapped four local tastemakers and gamechangers — Tara Emad, Rym Saidi, Lama Al Alkeel and Fatma Hussam — each of whome shares the common characteritsic of "hypnotic, unwavering confidence" to embody the "sophisticated woman who wears Serpenti." 

Discover the campaign video below...

Now, with Ramadan right around the corner, discover more about the Bvlgari Resort Dubai debut of its Bvlgari Majlis for the Holy Month

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