"Fashion is always of the time in which we live," said Gabrielle Chanel in the brand's Inside Chanel series, which was launched to coincide with Baselworld '17. Focusing on the importance of time, the video showcases how the maison has masterfully fused the traditional and the contemporary to create a present that reflects the founder's peerless vision of luxury. Also featured in the 90-second clip are the horological pieces that were unveiled during Baselworld including the J12, the Monsieur de Chanel and the Premiere Camelia Skeleton.

Also, don't miss the Chanel novelties showcased during Baselworld '17.